Good Tree Holdings, LLC Investor Portal

Good Tree Holding LLC

A Vertically Integrated Cannabis Brand Aggressively Expanding Via Social Equity

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Good Tree Holding LLC
506(c) Offering Platform

Good Tree is a vertically integrated cannabis brand incorporating all areas of the supply chain from cultivation and manufacturing to distribution and delivery. Good Tree will scale and expand to new markets faster than its competitors by leveraging strong brand positioning and a proprietary technology platform that facilitates Retail Franchising opportunities via social equity programs nationwide.

Good Tree will use the proceeds to to expand specifically upon the following areas:

Financing

Real Estate

Technology

Distribution

Marketing

  • Good Tree has grossed over $1.5MM in medical delivery sales from a single location.
  • The Company has established product/market fit with just over a year of operations, including a curated and recognizable brand
  • The Company has internally developed/programmed the industry’s best delivery software, consistently iterating and incorporating best practices from 20,000+ deliveries we've completed.
  • Acquired licenses in cultivation, manufacturing, and distribution for a 25,000 sq ft facility in the heart of Los Angeles
  • Acquired retail license (delivery only) for a 1,900 sq ft commercial property in Oakland
  • Acquired a 4,000 sq ft multi-level retail storefront commercial property in San Francisco minutes from new Chase Center
  • Earned equity status for our storefronts in San Francisco and successfully incubated applicants in Oakland and SoCal
  • Built a database of dozens of social equity applicants using a proprietary tool to establish verified status and catalog applicants nationally to expand reach as more and more states become legalized
  • Completed Phase I of digital social equity incubator which includes an online portal; robust filtering system to properly match incubatees with local, state, and federal training content based on their geographical locations; and technological support

Good Tree’s one-of-a-kind online marketplace is optimized with a customer-first approach that allows customers to have a seamless experience that only gets better as they visit more and more.

Good Tree will expand faster and more efficiently than competitors through the planting of new franchises and participating in social equity programs across the country via the Growing Talent Incubator.

Good Tree’s Social Equity Incubator has published a curriculum which provides training to social equity applicants with a focus on teaching social equity applicants on how to use the Good Tree technology platform to operate a profitable cannabusiness. The most qualified participants will be chosen to operate a Good Tree franchise. Ultimately, this will will increase Good Tree’s opportunities at licensing significantly, providing an industry changing competitive advantage.

Good Tree Technology is a proprietary, METRC enabled software ecosystem powered by Salesforce. Good Tree Technology seamlessly integrates with our Smart Safe Cash Management hardware, along with best in class delivery operations, Homebase HR time tracking and payroll, Simplifya compliance, and supply chain optimization.

Good Tree is excited to pair entrepreneurs, particularly social equity applicants, with fantastic operational support via the Good Tree Franchise ecosystem. The Good Tree technology platform empowers Good Tree's world-class branding and marketing team with data and insights. Most importantly, future Good Tree Franchise operators will benefit from an efficient, vertically integrated supply chain and immense buying power to keep costs low and profit margins high.

Economies of scale are essential in Cannabis, and successfully acquiring licenses with a little help from social equity applicants will allow Good Tree to continue to increase its market share and distribution reach significantly. Good Tree plans to use the proceeds from this investment round to enhance their first 25,000 square foot cultivation, manufacturing, and distribution facility in the heart of Los Angeles -- Application approved (Temporary Authorization ).

SOCIAL EQUITY EXPANSION IS A HUGE OPPORTUNITY

Throughout the country, local governments have hired consultants to conduct “Social Equity Impact Studies” that attempt to objectively identify the damages that marijuana policing has created on predominantly minority communities. The results from these studies are staggering. In every major city, there’s indisputable evidence that minorities were arrested, harassed, and imprisoned at rates as high as 500% in contrast to their white counterparts for cannabis related offenses. As a result, city and state sponsored social equity programs have been created to provide inclusion and priority ownership access to the people negatively impacted by the war on drugs. Good Tree’s incubator and franchise solution is designed to help local governments implement and facilitate these social equity programs in cities across the country.

So far, the social equity ordinances and resulting programs that have emerged in cities like Los Angeles, Sacramento, San Francisco, and Oakland as well as Massachusetts statewide have good intentions. Most importantly, the social equity ordinances were successfully passed in the first place, which establishes the national precedent. Indeed, these social equity programs aren’t going away --- as Maryland, Michigan, New Jersey, and Florida have all expressed intentions to create programs in 2019. Unfortunately, however, there’s been a massive shortage of resources like training and financing allocated to execute these social equity programs. As a result, dozens of licenses and millions of dollars of future cannabis sales have not been realized!

This is where Good Tree comes in.

Good Tree provides social equity applicants with ready-made dispensary and delivery opportunities, along with a proven curriculum and training incubator to prepare them for operating a Good Tree franchise.

All of Good Tree’s work falls into two categories:

  • Acquiring licenses for Good Tree itself, and acquiring additional licenses on behalf of social equity applicants to operate additional Good Tree stores.
  • Consistently improving the technology software, supply chain, and operations to propel Good Tree as a world-class cannabis brand.

Spending on legal cannabis worldwide is expected to hit $57 billion by 2027. The adult-use (recreational) market will cover 67% of the spending; medical marijuana will take up the remaining 33%.

— according to Arcview Market Research and its research partner BDS Analytics

Good Tree Holding LLC 506(c) Offering Platform

Company Management Team

The Company is currently managed by seasoned business and sector professionals dedicated to the success of the Company and efficient execution of its planned operations

Rashaan Everett

Rashaan Everett

CEO

Mr. Everett is a digital branding and social marketing strategist with a heavy quantitative background. He has the ability to dream up creative campaigns and then execute with relentless technical analysis. Rashaan earned a full ride academic scholarship to Howard University’s School of Business. While completing his Finance degree, he launched an event planning agency that generated $250,000 in revenue, with clients including Lyft, Ticketmaster, and Redbull. He earned corporate finance experience by completing internships at Mattel, Morgan Stanley, and Capital One before working full-time for Accenture’s Technology & Media group, which was his first formal exposure to Silicon Valley. In 2018, Rashaan acquired CannaData Point of Sale Software to create a proprietary technology + delivery management platform for Good Tree. Good Tree has completed more than 20,000+ medical marijuana deliveries & produced 1.5MM in revenue. Rashaan is also a voracious reader and admirer of Eric Ries’ lean startup methodology. Rashaan is a two-time graduate of Stanford Startup School.

Carl Ganz

Carl Ganz

Technology

Carl has significant expertise in Applied Mathematics, Applications Development, Data Science, and Cannabis Track and Trace Compliance. Before working with Good Tree, Carl worked at UCLA as a Statistician responsible for implementing HIPAA compliant data pipelines. Carl formerly launched his own Cannabis Software system (CannaData) which received the first full METRC third-party certification in the state of California. He specializes in Data driven workflows which require several essential steps: designing the experiment, sampling, data processing, and analysis. My wide-range of technical skills as a developer and programmer enable me to make substantial contributions to Good Tree in each of these key areas.

Coy Allen

Coy Allen

Coy, formally a California licensed contractor, has been cultivating organic cannabis for over 15 years. He’s supplied all of the Good Tree flower that our customers know and love. He’ll be leading the buildout and responsible for cultivation operations at the 25,000 sq ft facility minutes away from downtown Los Angeles.

Seke Ballard

Seke Ballard

Finance

Mr. Ballard is both an entrepreneur and experienced business leader. His first job after graduating with a B.S. in Management from the University of North Carolina was as a Peace Corps volunteer in the Republic of Georgia (of the former USSR), where he started a competitive small enterprise development fund that financed micro-businesses operating out of the local bazaar. Seke’s unique experiences have cultivated a fascination with finance, specifically in areas of the economy that are under-capitalized. After earning his B.S., he earned his M.B.A. from Harvard Business School. Seke has since held positions with companies like Procter & Gamble and Amazon, where he promoted innovation and helped launch groundbreaking initiatives. In addition to his role with Growing Talent, he serves as the Managing Director of Good Tree Capital.

Dr. Eric Patrick

Dr. Eric Patrick, PharmD

Marketing + Curriculum Coordination

Eric is a clinical pharmacist and serial entrepreneur with experience in financial literacy and digital media marketing. I serve as a Pharmacist-in-Charge within a major pediatric healthcare network which has granted me the opportunity to work with special needs patient populations and participate in a highly regulated industry with a focus on drug inventory, management, and control. Eric’s years of experience with regulated drugs at a Children’s hospital has prepared him to install a culture of compliance and accuracy at Good Tree. Eric has also developed a data driven path to marketing and social media, and looks forward to integrating innovative marketing campaigns that focus on compliance. He’s helped his clients grow their communities by over 500,000 followers and subscribers across various social channels across industries from real estate and fintech to e-commerce and cannabis. His financial literacy company, Black Market Exchange, boasts an online follower base exceeding 50,000.

Good Tree’s equity incubator empowers Social Equity applicants with the buying power, technology, and scale to compete in California’s cannabis market.

Good Tree Holding LLC 506(c) Offering Platform

Terms of the offering

$10,000,000

Minimum Offering: $500,000

Minimum Subscription: $10,000 (1 Note)

Good Tree Holding LLC (the “Company” or “Good Tree”), a California Company, is offering a minimum of 50 and a maximum of 1,000 Class A Promissory Notes for $10,000 per Note.

Note Face Value (each): $10,000

Interest Rate: nine percent (9%) non-compounding annual interest rate paid bi-annually

Maturity: Three (3) years from the date of issuance of the Note (Notes issued prior to the Minimum Offering Amount shall be issue date adjusted to the date the Offering reaches the Minimum Offering Amount)

Security: Corporate guarantee

Conversion Terms: The Series A Convertible Notes offered are convertible into equity of the Company. The $10,000,000 in Series A Notes offered shall be convertible, in aggregate, into twenty-five percent (25%) of the issued equity of the Company (Common Class Membership Interests) as calculated at the time of conversion and a pro-rata percentage of twenty-five percent (25%) for amounts converted less than $10,000,000.

Contact Us

Please complete the contact form and we will get back to you about any questions you have about our offering.

Good Tree Holdings, LLC

6444 E. Spring St. Unit 330

Long Beach, CA 90813

(562) 360-4819

[email protected]

Good Tree Holding LLC 506(c) Offering Platform

REVIEW DOCUMENTS & INVEST ONLINE

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The Good Tree Holding LLC 506(c) Investor Portal provides the opportunity for you to become approved as a “prospect", and learn more about our investment opportunity. You will have:

  • Access to the Private Placement Memorandum, which outlines our company and gives greater detail about our offering. Download a PDF to review on your time, read the ebook presentation online or request a hard copy of the documents;
  • Access to our SEC filing. Download a copy for your records or visit the sec.gov website;
  • View real time offering metrics of where we are in the offering process;
  • View the timeline of where you are in the investment process;
  • View company contact information and send emails directly to the administrator;
  • Easily upgrade to "investor" through the click of a button.

We will upgrade your account to “Investor” level access, which provides all of the prospect level access and:

  • The ability to download subscription documents for completion;
  • Document upload of subscription and accredidation documents;
  • Specific process information for investing and instructions on transfer of investment funds;
  • Access to quarterly and annual reports;
  • Access to Financial documents;
  • Access to Supporting Documents;
  • Access to Asset Portfolio;
  • Access to News articles written by the company for the investors;
  • Access to documents that you have uploaded and have been uploaded to your account.
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